Digital Social Action Campaigns
My role: Campaign/Program Strategy & Management
Beginning in 2013, Pivot TV engaged Students of the World to create compelling content that targeted socially-conscious millennials. Pivot TV was a TV Channel from Participant Media that targetted millennials with a wide set of talents and interests. This content ranged from short films to social media campaigns to basic ideation and creative consulting.
We worked on a variety of productions for a variety of clients. Some of theme were theme-focused and cause-based productions that supported Pivot programming. These productions included Earth Month, Food for Thought, and Pride Month. Other films were for Pivot Partners and were branded productions. The branded productions were the Febreze Fresh Comedy, 16th Street Hyundai, 4A’s, and iAspire work. We engaged our target audiences through social media interaction, targeted outreach, and partnerships with influencers.
I developed strategy and oversaw programming and campaigns that resulted in more than 60 films created by the SOW community for Pivot TV.
Film produced by: Hannah Whisenant, Christian Benavides, Victoria Prescott
Film produced by: Connor Murdock
Creative Direction: Margaux Joffe
Community, Social Engagement, and Art Direction: Stef Etow
Community Management: Trevor Cobb