Our Turn to Help - Flood Relief


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In August 2016, the flooding in Louisiana resulted in a declaration of a Federal Disaster Zone less than two weeks ago, and the situation is ongoing–60,000 homes were destroyed, schools are still closed, and 100,000 people are seeking federal assistance from the unprecedented storms in areas that were previously considered low-risk. In collaboration with GSD&M and the Ad Council, my company's founder, Courtney Spence, and I helped bring to life the Our Turn to Help PSA.

From Fast Company:

"It’s tough to turn around an ad intended to drive home the scale of that devastation on such a quick timeframe, but the Ad Council and agency GSD&M put together something stark and effective: Still photos not just of the unbelievable impact of the storms and the floodwaters, but also of the hope that people who lend a hand can provide to the people who are suffering. Over some of Austin folk-rockers Wiretree’s jangly guitar, the ad shows people sitting on their porches in front of high waters, and taking boats through their neighborhood streets, as well as people and their pets being rescued from flooded cars by neighbors there to land a hand. By the time Matthew McConaughey intones, “Now it’s our turn,” it’s hard not to feel compelled to visit the website and select one of the seven organizations doing work on the ground to offer support to. That’s as effective an ad response and call to action as you can hope for a crisis that’s still unfolding."

Full Video Here


Project Team

Agency: GSD&M

Chief Creative Officer: Jay Russell

Client: Ad Council

Group Creative Director/Art Director: Brent Ladd

Designer: Dustin Coffey

Co-Writer: Roy Spence

Director of Production: Jack Epsteen

Executive Producer: Bill Wine (GSD&M)

Producer: Rob Handy

Art Buyer: Marilyn Rose

Account Service: David Rockwood

Business Affairs Manager: Lindsay Wakabayashi

Project Manager: Marlo Gil

Agency: CSpence Group

Co-Writer: Courtney Spence

Producer: Angie Gontaruk

Edit Company: GSD&M AV Studio

Editor: Jacob Stern

Music: Get Up

Music Artist: Wiretree

Voiceover: Matthew McConaughey