Imp-SF - Marketing to Generation Z
Representation in Marketing panel at The Wing
Innovation Council Member
Starting in January 2015, I became part of the core volunteer team at FWD.us and in 2017, they selected me to be part of their Bay Area innovation Council.
FWD.us is an advocacy group that aims to lobby and advocate for immigration reform, changes to the US education system to improve science and technology education, and the facilitation of scientific breakthroughs with broad public benefits. I consult and support on volunteer initiatives strategy and development, as well as on marketing and community engagement.
Bright Pink campaign
I am thrilled to have been asked to participate in an important campaign for Breast Cancer Awareness Month alongside other Bay Area creatives and activists. It was produced by the amazing women of Breaktide Productions for Bright Pink.
In addition to lending my voice to the campaign, I played a key strategic role in marketing the campaign to the spanish-speaking audience by advising on community outreach and engagement, and translating all three short films.
Breaktide Productions is a media production company owned and operated by women of color. They work to democratize filmmaking while elevating underrepresented voices behind the scenes and in front of the camera.
Bright Pink is the only national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. Bright Pink is on a mission to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age.
Co-Founder, Community Organizer for Political & Grassroots Engagement
On November 9, 2016, my roommate Julia Robinson and I sat at our favorite neighborhood cafe in disbelief and talked about wanting to do something after the shocking election events of the night before. Both with a background in activism and community engagement, we were eager to create a space where our friends and community could come together to encourage each other in actively supporting various issues and protecting our rights and the planet. That's how 617 Forum got started, and we held our first event two weeks later. Here is an article I wrote when we first started it.
On our first gathering, we welcomed friends who wanted to get more educated and involved following the election. We discussed how we can all — individually and collectively — contribute our time, expertise, and money to move this country forward for the benefit of all. Because we believe that sustained action is necessary for positive change, we've held gatherings about once a month since then. Reach out if you'd like to join the forum.
Social Media Voice
Leveraging Instagram for education and social impact
With the 2016 election, I recognized the power of my digital voice. I started writing on Medium and started leveraging Instagram, a platform I mostly used for personal memorabilia, to share my voice and views on various current events, as well as CTAs for my digital community. This is my way of staying engaged on a digital level, and inspire my network to do the same. The support has been tremendous. Here are some examples: