One America Appeal

My Role: Digital strategy

Hurricanes Harvey, Irma, and Maria brought terrible devastation - but also brought out the best in humanity. 

In September 2017, my team at CSpence partnered with GSD&M to produce short PSAS that brought together the five former living presidents asking their fellow citizens to support Houston and the communities along the Gulf Coast as they rebuild. 

To date, the campaign has raised $31 million in tax-deductible, private funds from over 80,000 donors. One America Appeal is still receiving and processing gifts, and has already distributed nearly $13 million to its five designated funds: the Florida Disaster Fund, the Rebuild Texas Fund, the Hurricane Harvey Relief Fund focusing on the greater Houston area, Juntos y Unidos por Puerto Rico and the Fund for the Virgin Islands.

Visit for more info.



Creative Credits:

Creative Agency: CSpence Group

Founder and CEO: Courtney Spence

Partner and COO: Courtney Irving

Executive Producer: Lindsay Stillman

Producer, Social Media Support: Angie Gontaruk

Strategy, Copywriting Lead: Amanda Enayati

Production Company: Humble

Director/Creative Lead: Gerard de Thame

Directors: Gerard de Thame, Sam Stephens, Jonathan Yi, Charlie Beyer

Producer: Fabyan Daw

Producer: Devon Wright

Producer: Michael Tillman

President / Founder: Eric Berkowitz

Executive Producer: Mark Kovacs

Production Company: Whole Life Films

Executive Director: Mike Blair

Production Company: Rock House Films

Director: Rocky Powell

Producer: Sharon Reinschmiedt

Editorial Company: Cut+Run

Editor: Frank Effron

Assistant Editor: Christopher Kasper

Managing Director: Michelle Eskin

EP: Bebe Baldwin

Producer: Joanna Hall

Color: Finland Finish

Colorist: Nick Smith


Music Supervisor: Wool and Tusk, Aaron Mercer“Texas Our Texas”

Performer: Paul Wright at 360 Musicworks

Tequila Mockingbird in Austin Texas

Song: Mayflower Hymn

Composer: Danny Levin

Producer: Wally William